https://www.sandfield.co.nz/insights/ We like to share our experiences and opinions to reflect on the variety of projects, businesses and technologies we are fortunate enough to work with. en-nz SANDFIELD ASSOCIATES LIMITED Mon, 05 Oct 2026 13:30:44 GMT Crossfire AI is a powerful AI integration agent that can take an integration from sample files to live in as little as 9 minutes. https://sandfield.com.au/insights/introducing-crossfire-ai-next-generation-edi-api-integration-platform/ Thu, 01 Oct 2026 00:00:00 GMT Luke Sinclair https://sandfield.com.au/insights/introducing-crossfire-ai-next-generation-edi-api-integration-platform/ At one point during this I said out loud that we were using AI to build an AI dashboard to track our AI costs. Ah, the irony. https://sandfield.com.au/insights/we-used-ai-to-fix-a-problem-ai-created/ Wed, 26 Aug 2026 00:00:00 GMT Justin Knight https://sandfield.com.au/insights/we-used-ai-to-fix-a-problem-ai-created/ Learn how Synthetic User Testing leverages AI to simulate personas, catch critical UX friction early, and streamline your prototyping before involving human participants. https://sandfield.com.au/insights/synthetic-user-testing-what-ai-can-and-cant-tell-you-about-your-ux/ Mon, 22 Jun 2026 00:00:00 GMT Max van IJsselmuiden https://sandfield.com.au/insights/synthetic-user-testing-what-ai-can-and-cant-tell-you-about-your-ux/ Model Context Protocol (MCP) is the new "universal adapter" for AI. Think of it as giving your AI platform a dynamic toolkit - turning AI into an active worker. https://sandfield.com.au/insights/mcp-servers-should-you-connect-to-that-one/ Tue, 09 Jun 2026 00:00:00 GMT Carl Millar https://sandfield.com.au/insights/mcp-servers-should-you-connect-to-that-one/ Au Vodka partnered with Crossfire to address the challenges of a 400% increase in order volume, which had overwhelmed their team. https://sandfield.com.au/our-work/400-growth-zero-bottlenecks-au-vodkas-automation-story/ Tue, 19 Aug 2025 00:00:00 GMT https://sandfield.com.au/our-work/400-growth-zero-bottlenecks-au-vodkas-automation-story/ Learn how Sandfield's Edge team partnered with Hire A Hubby to completely revamp their website, resulting in a 40% boost in user engagement and a 13% increase in returning users. https://sandfield.com.au/our-work/how-a-website-redesign-boosted-engagement-by-40-for-hire-a-hubby/ Tue, 05 Aug 2025 00:00:00 GMT https://sandfield.com.au/our-work/how-a-website-redesign-boosted-engagement-by-40-for-hire-a-hubby/ Discover how Sandfield's Edge Team overhauled Interislander's booking experience, leading to an 8% conversion rate increase and halving booking times. See the impact of modern UX. https://sandfield.com.au/our-work/more-than-a-journey-boosting-interislander-bookings/ Tue, 17 Jun 2025 00:00:00 GMT https://sandfield.com.au/our-work/more-than-a-journey-boosting-interislander-bookings/